Your Online Presence

Before you post, pick a lane — hook, how-to, testimonial, announcement, behind-the-scenes, contest, tip, repost, or product highlight.

The posting SOP lays out nine repeatable post styles, every one built on the same skeleton: hook, description, optional time-sensitivity, what sets the post apart, one clear call to action, and platform-sized hashtags. Choose the style before you write and you're filling a proven structure, not improvising tone — the post stops wandering.

The nine: Emotional Appeal, How-To, Testimonial, Announcement, Behind-the-Scenes, Contest, Educational, UGC, Product Highlight.

Open with something that stops the scroll. Follow with real detail. Close with one clear ask — visit, message, or check the offer.

Every post style in the SOP runs the same four beats — build the post in this order:

The call to action tells the reader exactly what to do next — visit a website, purchase, register, or share their own experience. A post that hooks well but ends without a clear ask wastes the hook.

Instagram: 5-10 relevant hashtags. Facebook: 1-2. More isn't better — it's just noise.

The SOP sets an explicit ceiling, not a floor: 5 to 10 relevant hashtags on Instagram, 1 to 2 on Facebook. The word "relevant" is doing the work — tags should match the post style: review tags on a testimonial post, educational tags on a value-add post, contest-specific tags on a giveaway, never a generic grab-bag.

Tag discipline signals a professional account; tag-stuffing reads as an amateur one.

Sharing a customer's before/after? Present it clearly as a testimonial — never as a lab result or a promise for the next person.

The SOP's own 'Testimonial or Review' post style leads with the customer quote as the hook and builds around that context — already framing it as someone else's experience, not a house claim. Keep that framing explicit: results vary, and a testimonial describes one person's outcome, not a promise.

This matches the brand's standing rule — appearance-level language only, testimonials clearly labeled — and no borrowed claim dressed up as a guarantee.

If you're citing wear time, use the real range: "4 to 18 hours of wear." Not "lasts all day," not "18 hours guaranteed."

Whenever a post references product performance in numbers, use the phrasing as documented, not a rounded or inflated shorthand. For wear time that means "4 to 18 hours of wear" — the full range, not the ceiling alone — and never paired with "guaranteed" or "permanent."

It's a standing red-line, and it applies identically whether the number lands in a caption, a story, or a comment reply.

Pitching a product, discount, or the business? Make it obvious you're a seller first. Disclosure comes before the pitch, never buried.

This is a fixed red-line: when a post is doing selling work — promoting a product, an offer, or the business itself — the audience should be able to tell at a glance that they're looking at a distributor's account, not an unaffiliated review.

That sits on top of the post-style mechanics, not inside them: the styles tell you how to structure the post; disclosure tells you what has to be true about it regardless of style.